Information Session and Sample Class

- Manila

Time: 7:00pm, June 18, 2018 (Monday)

Location: Shangri-La at the Fort, 30th Street corner, 5th Avenue, Bonifacio Global City, Taguig City, Philippines (Map: click here)

Event Details: 

How can a world class EMBA program help you to achieve your goals and advance your career?

You are invited to an information session and sample class. During the event, you will meet our admissions staff, "High Impact Low Ego" alumni and current participants who are all senior and accomplished business executives. You will also take a class with our World Class Faculty, Professor Alex Chernev.

Sample Class Topic: Lifestyle Branding

Synopsis: Lifestyle positioning has become an increasingly common approach among managers, especially in categories in which functional differences are hard to maintain. In addition to the traditional lifestyle brands such as Ralph Lauren, Abercrombie & Fitch, and Harley Davidson, a number of performance-oriented brands—including Gillette, Starbucks, and Puma—have transitioned their focus to consumer lifestyles. In this lecture, we will examine the ways in which lifestyle brands create market value and discuss the pros and cons of lifestyle branding.

Schedule: (7:00pm-10:00pm)
- Program Introduction
- Sharing by alumni and current participants
- Sample Class

Join us to have a taste of the World's #1 EMBA program!

Register below: