Information Session and Sample Class

- Hong Kong

Time: 7:00pm, August 15, Wednesday, 2018

Location: HKUST Business School Central, Rm 1501- 02, 15/F Hong Kong Club Building, 3A Chater Road, Central (Map: click here)

Event Details:

How can a world class EMBA program help you to achieve your goals and advance your career?

You are invited to an information session and sample class. During the event, you will meet our admissions staff, "High Impact Low Ego" alumni and current participants who are all senior and accomplished business executives. You will also take a class with our World Class Faculty, Professor Jaideep Sengupta, who won the Faculty of the Year in 2007.

Sample Class Topic: Understanding Consumers: How getting inside your customer’s mind helps you design effective marketing tactics

Synopsis: Professor Sengupta will use a psychology-based perspective to discuss a variety of customer-persuasion tactics, ranging from interpersonal interactions to the product evaluation context. This session will provide a flavor of a broader theme entitled: "How an understanding of consumer psychology can benefit marketing strategy".

Schedule: (7:00pm-10:00pm)
- Program Introduction
- Sharing by alumni and current participants
- Sample Class

Join us to have a taste of the World's #1 EMBA program!

Register below: