Information Session and Sample Class

- Hong Kong

Time: 7:00pm, Thursday June 27th, 2019

Location: Four Seasons Hotel, 8 Finance Street, Central 

Event Details: 

You are invited to experience a Sample Class in the World's # 1 Executive MBA:

-      Discover our Unique Program Design
-      Learn how our World-Class Faculty will help you achieve your career goals
-      Find out how you can be part of our HIGH IMPACT, LOW EGO cohorts 

During the event, you will meet our admissions staff, "High Impact Low Ego" alumni and current participants who are all senior and accomplished business executives. You will also take a class with our World Class Faculty, Professor Alex Chernev. 

Sample Class Topic: Lifestyle Branding

Synopsis: Lifestyle positioning has become an increasingly common approach among managers, especially in categories in which functional differences are hard to maintain. In addition to the traditional lifestyle brands such as Ralph Lauren, Abercrombie & Fitch, and Harley Davidson, a number of performance-oriented brands—including Gillette, Starbucks, and Puma—have transitioned their focus to consumer lifestyles. In this lecture, we will examine the ways in which lifestyle brands create market value and discuss the pros and cons of lifestyle branding.

Schedule: (7:00pm-10:00pm)   
- Program Introduction  
- Sharing by alumni and current participants
- Sample Class 

Join us to experience the World's #1 EMBA program!

Register below: