Hong Kong IN-PERSON INFORMATION SESSION AND SAMPLE CLASS: “Customer Science”


 

You are invited to join the Hong Kong in-person information session of the World’s No.1 Executive MBA Program, where you will

  • learn about our Unique Program Design;
  • discover how our World-Class Program will help you achieve your career goals; 
  • find out how you can be part of our “High-Impact, Low-Ego” class.
     

You will also join a sample class with our world-class faculty, Professor Alexander Chernev. 

 

Event Details


Date: June 5th, 2025 (Thursday)

Time: 7:00 – 9:30 p.m. GMT+8

Venue: The Hong Kong Bankers Club (Map)

 

Topic

Customer Science: Using Behavioral Insights to Create Breakthrough Customer Experiences 

 

Synopsis

As markets grow more competitive and customers more discerning, companies must move beyond traditional strategies to truly stand out. From intuitive product design and personalized messaging to seamless service interactions, today’s most successful brands are applying behavioral science to create experiences that resonate more deeply. But what makes these experiences so effective—and how can companies use behavioral insights to achieve them? In this session, Prof. Chernev will explore the psychology of consumer behavior, revealing how subtle cues and decision-making dynamics can be leveraged to craft breakthrough customer experiences that drive loyalty and growth.

 

About the Speaker

Professor Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He teaches marketing strategy, brand management, and behavioral science and has received numerous teaching awards. His books—Strategic Marketing Management, Strategic Brand Management, The Marketing Plan Handbook, The Business Model, Kellogg on Marketing, and The Customer Science Handbook—have been translated into multiple languages and are used in the top business schools around the world. Prof. Chernev is also a co-author—with Philip Kotler and Kevin Keller—of the seminal Marketing Management textbook, commonly referred to as the “marketing bible.” He has worked with Fortune 500 companies on ways to reinvent their business models, develop new products, and gain competitive advantage.

 

Schedule (7:00 - 9:30 p.m.) 

         Program Introduction by
         Judy Au
         Program Director
         Kellogg-HKUST EMBA program 
 

         Alumni Sharing and Mingling Cocktail   
 

         Sample Class with
         Professor Alexander Chernev 
         Professor of Marketing 
         Kellogg School of Management, Northwestern University 
         

 

Register below: