HONG KONG IN-PERSON INFORMATION SESSION AND SAMPLE CLASS: “THE AI MINDSET”

 

You are invited to join the Hong Kong in-person information session of the 12-time World No.1 Executive MBA program, where you will

  • learn about our Unique Program Design;
  • discover how our World-Class Program will help you achieve your career goals; 
  • find out how you can be part of our “High-Impact, Low-Ego” class.
     

You will also join a sample class with our world-class faculty, Professor Alexander Chernev. 

 

Event Details


Date: June 13th, 2026 (Saturday) 

Time: 2:00 p.m. – 4:30 p.m. GMT+8

Venue: HKUST Campus 

 

Topic

The AI Mindset

 

Synopsis

In the AI era, success will depend not on who has access to AI, but on who develops the mindset to use it effectively. This mindset is not about replacing people with machines. Rather, it means learning to use AI to make better decisions, adapt more quickly, and build more resilient organizations. This lecture presents a systematic approach to AI-driven managerial decision-making and shows how structuring the thought process can strengthen organizational effectiveness. 

 

About the Speaker

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He teaches marketing strategy, brand management, and behavioral science and has received numerous teaching awards. His books—Strategic Marketing Management, Marketing Management: Theory and Practice, Strategic Brand Management, The Marketing Plan Handbook, The Customer Science Handbook, The Business Model, and Kellogg on Marketing—have been translated into multiple languages and are used in the top business schools around the world. Prof. Chernev is also a co-author—with Philip Kotler—of the seminal Marketing Management textbook, commonly referred to as the “marketing bible.” He has worked with Fortune 500 companies on ways to reinvent their business models, develop new products, and gain competitive advantage.  

 

Schedule (2:00 p.m. – 4:30 p.m.) 

         Program Introduction by
         Judy Au
         Program Director
         Kellogg-HKUST EMBA program 
 

         Alumni Sharing and Mingling Cocktail 
 

         Sample Class with
         Professor Alexander Chernev 
         Professor of Marketing
         Kellogg School of Management, Northwestern University
 

 

Register below: